William Doyle
Southco
Type: B2B | Technology: Salesforce Commerce Cloud used Omni channel flows (Velocity)
Location: USA
Decreased Bounce Rate
Improved Performance
Improved User satisfaction
A Unique B2B Platform selling trailers, truck beds, and transportation equipment
Founded in 1982, ATW’s remarkable journey began in modest sheds, barns, and garages, where passionate and hardworking individuals forged the path to success. Through their tireless efforts and a commitment to creating premium equipment, they built a foundation that would eventually lead to their growth and eventual consolidation. United by a common goal, the company continues to thrive, driven by a shared passion for excellence and a dedication to delivering exceptional products.
ATW team wanted to revive an underutilized portal by addressing technical issues and enhancing automation, leading to increased client satisfaction. Our team actively worked on bug fixes and enhancements and leveraged the Salesforce Omni-channel package and B2B experience cloud for seamless operations. We also worked on managing all the product parts as well in Salesforce.
Our team took on the challenge of fixing critical bugs and addressing issues with a B2B experience cloud portal that had previously been built by another vendor but was not in use due to various problems. We focused on enhancing the system’s functionality and automating processes to provide ATW with a seamless and efficient user experience.
One of the major challenges faced during the project was the absence of comprehensive technical knowledge transfer sessions and inadequate documentation of the functionality built. Despite this hurdle, our team diligently worked to gain a deep understanding of the existing system and successfully resolved technical issues.
In addition to bug fixes and enhancements, our efforts included integrating Tekstop with Salesforce and utilizing the Salesforce Omni-channel package and B2B experience cloud, lightning web components, and Gearset for streamlined deployments from sandbox to production.
The collaboration between ATW and the development team resulted in significant improvements to the B2B portal. Overall, the collaboration and efforts of the development team resulted in a transformed B2B experience for ATW, providing clients with a stable, efficient, and user-friendly portal. Key outcomes include:
The team at Envision provided outstanding support in helping us launch our store online. They've been extremely flexible in the process, and I highly recommend their expertise and services.
Southco
Our organization has partnered with Netsmartz for the past four years to manage our Magento e-commerce platform. They have consistently proven to be a dependable and knowledgeable partner. Rajwinder’s technical expertise and outstanding customer service have been a standout part of this collaboration and a key reason for its success.
Director SkillsUSA
We've been working with Netsmartz for the past two years for Magento (Adobe Commerce) support, and their performance has been consistently outstanding. The team is professional, communicative, and reliable—always delivering on time and ensuring no detail is overlooked.
Technically, Rajwinder has done an exceptional job, ensuring smooth execution and timely resolutions. On the non-technical front as well, the collaboration has been seamless. We’re excited to continue growing this successful partnership with Anurag's team, with new projects already in discussion—ranging from Magento upgrades to B2B enhancements and global expansion..
HSAD, Leader, Digital Products
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